Connecting Dots...
...Creating Wonders
We believe in connecting
the DOTS:
our thoughts, feelings, actions, to create meaningful PURPOSES
We build WONDERS
of REAL DIFFERENCE
that are insightful, heartfelt
and smart
Business, Marketing, and Communication challenges are answered with our UNIQUE and PURPOSEFUL solutions
WONDEROUS Work
Yeo's isotonic brand H-TWO-0 was in need of a much need product packaging refresh.
We went in and instead of just focusing on a total radical redesign, we convinced Yeo's to let us create a new Branding for H-TWO-0.
We created the 'Dare To Dream' manifesto and proposition that speaks to consumers who relates to the essence of sports - the desire to push to the limits, and a clear role for Yeo's H-TWO-0 to fill in the sea of sameness of isotonic drinks, which talk only about functional benefits.
The end product is one of youthful, energetic and purposeful that outshine the rest of the competitors in the isotonic shelves with its radical design and branding that has REAL DIFFERENCE.
Yeo's website project posses 3 challenges to us:
- 'Goodness' branding
- infotainment hub
- content creation
First, we identified the key areas to reconstruct and develop the whole website framework to answer the brief.
We then create the look and feel for each sections and drafted the relevant content ensuring the branding and its infotainment purpose are coherent.
An asset to enhance the master branding, while creating and advocating the REAL Yeo's DIFFERENCE.
What started as an ask to help assist in finishing up their digital asset building was transformed into corporate rebranding project.
Understanding that SIFT Analytics Group with presence across South East Asia needs digital assets that can assist in the marketing and pitching process, we set out to first unearth what SIFT's real purpose is in the data analytics value chain.
We started with a mini workshop and eventually created a REAL DIFFERENCE brandbook for SIFT as the foundation of their branding and subsequence 'brand bible' that is applied to marketing, pitching, digital media, and most important, imbedded into their corporate culture with their 'View of Data and Industry', 'Our Role' and 'Our Slogan'.
Workshops that we have conducted are of the following nature:
- crafting the business, marketing and communication direction for the next 3-5 years
- revitalize and reinvigorate a brand or a product
- usage and application of data visualization and analytics
Most requests for workshops are for solving business, marketing and communication challenges, whereby we craft our bespoke solutions with REAL DIFFERENCE unearthed and amplified as cornerstone for the future.
Marrying branding excellent and the precision of making faster and sharper decisions with data, we have conducted data visualization workshops in Excel, Power Bi and tableau.
Our Services
Extensive range of branding services to business of all genre and scale:
-Branding Strategy
-Marketing Ideation
-Go to Market Planning
-China Centric Consultancy
-Content Planning
-Exhibitions / Events Execution
Working with Business Owners and Management to initiate transformative processes:
-Business Strategy
-Financial Advisory
-Process Management
-Resources Management
-Change Management
-Workshops
-Data Visualization Training
With our expertise in Branding, Automobile,
Luxury Marketing,
Purpose and Growth Setting,
we craft out bespoke campaign ideations for clients,
in both traditional and digital realm
Willy Wong
Utilizing skills acquired from being:
- a Serial Entrepreneur, (founded a Digital agency and China's pioneering Shopper Marketing Agency)
- a Trained Economist, (understanding and buidling business)-
- a Strategic Thinker, (foraging insights to forge foresights)
Willy combines these various facets in understanding needs, analyzing the true picture and ideations of unique and impactful solutions to address the business, marketing and communication needs of his clients.
Over the span of 25 years, has made Canada, United Kingdom, Hong Kong, China his places of residence, and has held various Head of Strategy positions in world renowned advertising agencies during his stay in China.
He holds a MSc in Economics and Finance from the University of Bristol and is an avid drummer
Somchai Virabhak
A management professional and strategic planner, Somchai has worked in both MNCs and SMEs across multiple industries.
As the Managing Director, Chief Executive Officer and owner of one of the leading companies in the electrical industry in Singapore, Somchai led the company’s sustained growth and industry-leading process improvements till the company’s acquisition in 2018.
A firm believer of building on firm foundations, Somchai’s area of expertise focuses on:
- Company culture - getting this clearly defined and clearly communicated,
- Processes – continual improvement and always seeking better practices, and
- People – developing trust and teamwork to advance the company.
Both a Charted Accountant (Singapore) and Certified Practising Accountant (Australia), Somchai serves in a voluntary role in the Singapore Electrical Contractors and Licensed Electrical Workers Association as its Vice-President of Operations.